New book from the SAS Press Series: CRM Segmentation and Clustering Using SAS Enterprise Miner. Understanding the customer is critical to your company’s. CRM Segmentation and Clustering Using SAS Enterprise Miner by Randall S. Collica, , available at Book Depository with free. Understanding the customer is critical to your company’s success. In this instructive guide, Randy Collica employs SAS Enterprise Miner and the most commonly.
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CRM Segmentation and Clustering Using SAS Enterprise Miner – Randall S. Collica – Google Books
He earned a B. Additionally, professors and students will find the book well suited for a business data mining analytics course in an MBA program or related course of study. You should understand basic statistics, but no prior knowledge of data mining or SAS Enterprise Miner is required. Collica is a senior business and data mining analyst at Hewlett-Packard, where he uses data mining techniques for targeted marketing uzing customer analytics in the Customer Data and Knowledge Services znd.
Review quote “Using nontechnical terms, this book skillfully guides the user through the powerful SAS Enterprise Miner software to answer critical questions such as ‘What are the characteristics of my best customers? This straight-forward guide will appeal to anyone who seeks to better understand customers or prospective customers.
For those who seek practical techniques and rich examples for applying statistical concepts to common marketing and CRM challenges, this book is destined to become an essential reference. Part 2 offers an in-depth treatment of segmentation with practical topics such as when and how to update your models clustdring clustering with many attributes. By using our szsr you agree to our use of cookies.
CRM Segmentation and Clustering Using SAS Enterprise Miner
Book ratings by Goodreads. Looking for beautiful books? Product details Format Paperback pages Dimensions Part 1 reviews the basics of segmentation and dnterprise at an introductory level, providing examples from a variety of industries.
No eBook available Amazon. Randy has developed customer scoring models, as well as models to estimate corporate IT spending for use in tactical and strategic customer and prospect business intelligence.
The book, with a foreword by Michael J. You will learn how to segment customers clusterinb intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today’s businesses want. Check out the top books of the year on our page Best Books of Home Contact Us Help Free delivery worldwide.
Customer Segmentation and Clustering Using SAS Enterprise Miner, 2nd Edition
Understanding the customer is critical to your company’s success. Part 3 goes beyond traditional segmentation practices to introduce recommended strategies for clustering product affinities, handling missing data, and incorporating textual records into your predictive model with SAS Text Miner software.
Part 2 offers an in-depth treatment of segmentation with practical topics such as when and how to update your models and clustering uzing many attributes. We can notify you when this item is back in stock. Step-by-step examples and exercises clearly illustrate the concepts of segmentation and clustering in the context of CRM.
Customer Segmentation and Clustering Using SAS Enterprise Miner, 2nd Edition – O’Reilly Media
Part 3 goes beyond traditional segmentation practices to introduce recommended strategies for clustering product affinities, handling missing data, and incorporating textual records into your predictive model with SAS Text Miner software. The ease and precision with which mindrtm techniques are explained will be appreciated by marketers, managers, analysts, and anyone else whose role it is to turn customer data into actionable knowledge.
Step-by-step examples and exercises clearly illustrate the concepts of segmentation and clustering in the context of CRM. Description Understanding the customer is critical to your company’s success. My library Help Advanced Book Search.
Part 1 reviews the basics of segmentation and clustering at an introductory level, providing examples from a variety of industries. Goodreads is the world’s largest site for readers with over 50 million reviews.
Visit our Beautiful Books page and find lovely books for kids, photography lovers and more. Berry, is sectioned into three parts. Berry, is sectioned into three parts.