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klkeleri Language of Instruction Turkish. Course Objective To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies. Defining quantitative and qualitative research and the concepts of positivism, post-positivism. Name of Lecturer s Assistant Professor Hidaye Aydan Bilgilier Learning Outcomes 1 Understanding the importance of research, marketing research and marketing communication research.
Course Contents Week Subject Description 1 Definition and features of marketing 2 Historical development of marketing 3 Marketing mix 4 Strategic marketing management and SWOT analyis 5 Product mix, concept of new product and new product strategies in marketing 6 Branding, labelling and packaging 7 Pricing and factors affecting pricing 8 Mid-term exam 9 Pricing process, pricing policies and pricing methods 10 Placement decisions, wholesaling and retailing 11 Main placement channels and their management 12 Decisions and strategies of promotion 13 Advertising, public relations 14 Personal sales, sales promotion 15 Final Exam 16 Final Exam.
Lectures and presentation of student assignments. Term or Year Learning Activities.
Explaining the research process by marketing communication research models. Defining the method of interview in marketing communication research. Offered to Logistics Programme. Recomended Optional Programme Components None. Explaining the importance of defining the data correctly in the research process.
Contact Details for the Lecturer s suhal. Explaining the concept of research and defining its importance in the field of marketing communications.
Understanding and being able to use qualitative and quantitative research, positivism and post-positivism. Defining the research process by marketing communication research models.
COURSE UNIT TITLE
Office Hours To be announced. Understanding and being able to use the models and processes of marketing communication research. Mode of Delivery Face -to- Face. Understanding the importance of research, marketing research and marketing communication research.
Introduction to marketing communication research methods and teach pazarlzma students how these will be used in the business world. The course consists of the following topics: Defining; marketing research, marketing information systems, marketing communications.
Offered By Logistics Programme.
EGE ÜNİVERSİTESİ Lifelong Learning Programme
Transfering the use of data, information and knowledge in research. Explaining the terms; data, information, primary and secondary sources.
Assessment Criteria To be announced. Weekly Detailed Course Contents Week Theoretical Practice Laboratory 1 Explaining the concept of research and defining its ilkelwri in the field of marketing communications 2 Explaining the terms; data, information, primary and secondary sources 3 Defining; marketing research, marketing information systems, marketing communications 4 Defining quantitative and qualitative research and the concepts of positivism, post-positivism.
Course Policies and Rules To be announced.
Prerequisites and Co-requisites None. To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies. Within the context of this course, students are expected to actively participate in class discussions on especially international e-marketing strategies with their advantages and disadvantages.
Work Placement s None.