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Examining Reading Comprehension through the use of Continuous Texts and Hypertexts
According to this coscarleli analysis, the hypertext format generated slightly better results than the continuous format of the advertisement in all the reading abilities tested Graphic 1. Except for the first question, they could always refer back to the text in order to read it again or check information. The MIT Press, Suj44C, for example, did not coscareloi the Bible, its characters and facts, in any of his answers, but some of the answers questions 1,2,6 and 7 signal that he had made the connection between the apple and the drink, and inferred the consequences of this connection.
The last inferential question is also relational. In this space there are two elements, as opposed to the generic frame of temptation and the biblical space where there are three elements; here, the tempter and the object of desire are assembled in the same element, which is the drink.
Some effects of ambiguity upon sentence comprehension. Journal of Experimental Psychology, v. The apple is a symbol of sin and the drink contains the appletherefore, the drink is as provocative as the apple. On the other hand, were considered inadequate, answers that were too vague or that did not show that the student vianw the aim of the question.
Withpsycholinguistics as a support, we will show in this paper thatreading can be split into many sub processes. Two answers did not follow this pattern: The serpent, the apple, and the “pieces” of the bottle show that the drink is much more than the word means. How to cite item. It also does not corroborate our hypothesis, according to which there would be no substantial differences in text comprehension between the two formats.
A group of students, who are familiar with computers, read an advertisement in one of the formats: A qualitative analysis of the answers demonstrates that the students, regardless of the presentation format, could understand well the advertisement, and were able to deal with different mental spaces in a very creative and efficient way. Question 6 – What is the relationship between “He provokes” and the picture of the apple?
Carla Viana Coscarelli
Amazon Advertising Find, attract, and engage customers. Considering that, we made a quantitative analysis of the answers given by the students to each of the questions proposed by the experiment in order to check whether this data reinforced the quantitative analysis.
Lawrence Erlbaum Associates, This interpretation apparently contrasts with another one, in which Campari is the serpent and, therefore, is the agent of temptation, as we can see in the next answer: Hypertext was seen as a mechanism that cscarelli make a revolution on the acts of writing and reading Landow, ; Ramal,but there are, however, some studies that do not show this expected superiority of hypertexts in relation to linear texts Rouet et al.
It substitutes the apple today and the target public would be those people who “look for temptations”, who go out, drink, and so on. The act of drinking Campari has the power to transform a modern place into paradise. Ciudad de Vianq No. In both formats, however, it is possible to say that the performance of the students can be considered very good.
This experiment raises many questions, among which whether the same results will be found in other kinds of texts such as, for instance, texts that are mainly verbal rather than visual, or whether the carka will vary depending on the familiarity of the student with the doscarelli.
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The serpent would not be the tempting one, but the element that is being tempted, and the apple would be, simultaneously, the tempter and the object of desire.
This reader seems to interpret the serpent as moving towards the apple in order coscrelli bite it. Carlz is also a serpent next to the apple, as if it were attracted by the fruit that, in reality, is Campari. Suj 46C Question 2: The psychology of language: In the same way, He, Campari, provokes the desire of being consumed by people”, and “he [the consumer] will feel like trying this irresistible drink.
Other answers given by this subject to other questions show more clearly the mental spaces that he activated and the connections he established among them, as for instance, in his answer to question Among them we can mention the fact that Adam and Eve were expelled from Paradise for trying the apple, and this can be considered a negative effect.
This answer presents more details about the rational that justifies the answer given by Suj21H, explaining that Campari does not need to be offered because it is itself provocative. We notice that these students, unlike those whose answers were considered adequate, elaborated different projections among the mental spaces.
What we call continuous is known as linear or printed texts, in which the information is presented in a sequence, as it is usually done in books and other printed texts.